Solar Installation ROAS Calculator

Calculate your Return on Ad Spend for solar installation campaigns. Model your customer acquisition costs and lifetime value for residential and commercial solar projects.

Your Business & Customer Value

Average Job Value

Initial Job Profit Margin After all costs, what % do you keep?

Yearly Servicing Contract Value

Recurring Service Profit Margin Margin on yearly service contracts

Customer Lifespan (years)

Your Traffic & Leads

Monthly Ad Budget

Cost per Click

Lead Rate (%) How many clicks become leads

Close Rate (%) How many leads become customers

Your Funnel

Your Results

Revenue ROAS

0:1

Monthly Revenue

Your Acquisition Costs

Cost per Click 0

Cost per Lead 0

Cost per Customer 0

Lifetime Value Analysis

Customer LTV 0

Net Profit per Customer 0

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Solar Installation ROAS Calculator

Watch this quick 3-minute guide to maximize your results

Understanding ROAS

Getting Your Numbers