Solar Marketing Scorecard

Website exists, mobile-friendly, clear CTA

Basic conversion-ready site structure in place

Dedicated landing pages for campaigns

Targeted pages for offers, service areas, or promos

Local SEO rankings for “solar installer [city]”

Appears on first page for core local keywords

Google Business Profile claimed & optimized

Photos, services, hours, and categories are complete

Consistent reviews (quantity + quality)

Steady review velocity and 4.5+ average rating

List building (form, lead magnet, quote request)

Clear opt-in and frictionless lead forms

Email/SMS follow-up system in place

Automated sequences and reminders for no-shows

Speed-to-lead response time under 5 mins

Instant alerts and rapid first response

Active profiles (FB, IG, LinkedIn)

Branded profiles with current details

Posting consistently (weekly or more)

Content cadence is steady

Engagement (likes, comments, shares)

Meaningful interactions, not just impressions

Running Google Ads

Branded + non-brand local search campaigns

Running Meta Ads (FB/IG)

Local lead gen or retargeting in place

Conversion tracking (pixels, call tracking, forms)

Accurate attribution for calls and form leads

Do they answer calls or miss leads?

Live answer or rapid callback process

Using automation/AI (chat, reminders, booking)

Chatbot, SMS reminders, self-serve booking